Puppet theatre Ostrava
The main symbol of the new visual identity is an emoji in four colors. The color scheme of the emojis is a key element of the entire visual concept, as it represents four categories of viewers: the youngest, preschoolers, school-age children, and teenagers (13+). The set of emojis expresses a variety of emotions that the audience might experience when attending the theater. It’s no longer just about smiles and playfulness, which are typical of puppet theater, but also about awareness, fear, and sadness. The theater has decided to expand its repertoire to offer experiences for older viewers, aged 13 and up. Since Puppet theatre Ostrava has such a diverse audience, its visual style directly reflects this diversity. The emojis, colors, squares, and rectangles that run throughout the visual identity symbolize playfulness, elegance, humor, and above all, the variety of the theater’s productions.